Alan Fletcher was a big influential figure in Graphic Design. He was co-founder of fletcher/forbes/gill in the 1960's and pentagram in the 1970's. Fletcher, Forbes and Gill all believed that Graphic Design should consist of design solutions derived from a subject matter with no pre-conceived graphic style. Fletcher was associated with designers such as Paul Rand, Saul Bass and Josef Albers.
I visited the Alan Fletcher Exhibition at the Cube Gallery, it explored Fletchers most famous commercial work for clients including Olivetti, ICI, and his personal work including his Illustration, Lettering and Collages. It became obvious to me why Fletcher is still a big influence on design today. His work is vibrant and really stood out also his passion for typography was evident. I enjoyed looking at his calender designs in many languages. I found it interesting that Fletcher pushed his boundaries and used other languages to create something for the world.
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