Brand Orienteering

Brand Orienteering was a workshop by Owen Stevens. The workshop was all about branding of companies and how they sell their products due to popularity and how they are perceived by the public. Owen encouraged us to play a game with 24 cards that all had different car brands on them. Some were American and the others were English cars. We had to decide on the 11 most popular brands of car. The group I was in got 8 cars out of the 11 correct. We were also shown how other companies like google, McDonalds and Apple were branded in the top 100 Brands by how much each company is worth. The branding workshop was very helpful because it shown me how much people believe in all these companies due to how they are seen by everyone.