Critical and Historical Studies

Vince Frost

Vince frost was born 23^rd of November 1964 in Brighton. He studied at the Sussex College of Design and later began his career in 1989 being the youngest associate to work at the Pentagram in London. In 1994 Vince set up Frost Design in London and ten years later he moved to Australia and set another two companies there. Vince’s work includes TV advertisements, postage stamps, identities, books, magazines, art direction and built environments. Vince has produced award-winning work for clients such as the Independent Newspaper; New York based Rizzoli books and Nike along with many others. Vince lectures at international colleges and conferences. In 1996 he presented Frost Bite Graphic Ideas at the Sydney Opera house.

Vince Frost in influenced by Alexey Brodovitch and Alan Fletcher. Alexey Brodovitch was the Art director of Harper’s Bazaar and a Russian Émigré designer. Whilst working as the art director of Bazaar he had significant influence on American Graphic Design. Brodovitch’s asymmetrical magazine layouts and his use of white space along side dynamic imagery changed the nature of magazines designs. Brodovitch was the first designer to teach design as a professional discipline. Throughout his design classes he affected an entire generation of photographers and designers.

Alan Fletcher was one of the most inspiring Graphic designers and visual thinker. In the 1960’s Fletcher co-founded the pentagram in London, which is now one of the worlds leading Design Company. Fletcher used another designer’s studio to show his portfolio of colourful US projects. Most Graphic Designers still worked in black and white. Fletcher won commission from companies such as BP, penguin and Cunard.

In relation to Vince Frost’s work, Alexey Brodovitch and Alan Fletcher are clearly inspiring Graphic Designers for Vince. The work produced by Brodovitch and Fletcher has good use of negative space and typography. However posters and editorials produced by Fletcher are lively and asymmetrical. In contrast to Fletcher’s work, Brodovitch organises his images so that they take up a full page, his text is well thought about in the sense that it fits perfectly along side the larger typography. Vince Frost also uses a full page for his imagery. His editorial titles are quite big and the text is displayed on the page perfectly. Nothing looks out of place squashed up. Vince has a very good use of hierarchy.